Happy New Year!
2017 was pretty awesome for Taylor Swift and for our little podcast here. Otherwise, hello 2018. We’ve been waiting for you.
A new year is always a time when people take a look at themselves, evaluate and look for ways to do things a little differently. Maybe a new look. A new approach. We call them resolutions of course.
For a business or organization, it’s called rebranding. It’s obviously a much more complicated and important process than your typical resolution because unlike a resolution, your brand actually needs to last.
Today, we are going to rebrand 2017, call it 2018 and talk to Karen Stefl, a friend and a Principal at Render Studies, who took much of last year to put a new look, a new name and new brand around her business.
You’re listening to the Cold Oatmeal podcast.